work: brewding, a 10/20 experiment
date: 2021
for ten consecutive days—with a limitation of 20 minutes per day—i doodled and personified various objects that i used, giving them each the respective emotion they made me feel during our encounter. this exercise allowed me to think of how my executional style might be applied outside of the experiment, which lead me to my additional application.
index
00. 10/20 images01. application state of intention
02. american daydream
03. little league legend
04. gone fishin’ drinkware
05. road trippin’
00. 10/20 images
day 01_ my childhood gameboy color
feeings_ nostalgia, bittsersweet
day 02_ a pint of double squeezebox (a sour beer by urban artifact)
feeings_ tipsy, loose, happy, glazed over
day 03_ “man alive!” by king krule (on vinyl, of course)
feeings_ melancholic, blue, wistful
day 04_ my cruddy, electric guitar
feeings_ groovy, silly, loose, relaxed
day 05_ my beloved, beatles lava lamp
feeings_ amazed, bewildered, excited
day 06_ my trusty lighter (which i only use for incense, i promise)
feeings_ sleepy, relaxed, cozy
day 07_ my handy-dandy loofah
feeings_ satisfied, content, confident
day 08_ my thirst-quenching, 32oz, nalgene bottle
feeings_ relaxed, confident, hydrated
day 09_ my formerly dirty, ooky frying pan
feeings_ cranky, grumpy, irritated
day 10_ the best pillow on the gosh dang planet
feeings_ sleepy, cozy, relaxed
01. application state of intention
what the heck is brewding and why is it such a cool idea? brewding is a brewery with branding that makes quirky visual commentary on various emotional experiences relative to being an adult. it ain’t all sunshine and rainbows, so why not crack open a cold one with some pals and forget about it?
02. american daydream
it’s about time that someone truly questions the standard american dream! sometimes we need to remind ourselves that there’s more to life than shacking up, popping out a few kids and buying that shiny, ever-depreciating mercedes-benz.
03. little league legend
we all know that one person who never fails to mention their high school sport stats, awards and PBs. if ya can’t beat ‘em in a game of basketball, laugh at ‘em over a beer or two.
04. gone fishin’ drinkware
i’m sure we’ve all heard our folks say, “ever since college, you drink like a fish!” after downing a few too many at a family get together. take things to the next level with some brewding buds that are just as angry at the world as you are.
05. road trippin
ahhhh, the unrelenting allure of the great american road trip. grab a friend, grab your brewding 6-pack and get the hell out of here! perfect for all of the pit stops and adventures you’ll have along the way. just don’t drink and drive.